GBN's Marketing Class to partner with the SAP team

The Student Assistance Program (SAP) at Glenbrook North High School is invested in the prevention, intervention, and support in all areas of a student’s social-emotional development.  The SAP Team represents faculty members across the disciplines found within Glenbrook North High School.  So with my passion of social emotional learning and my teaching and real-world experience in marketing, I fit well on the SAP Team.

In the 2012-2013 school year we worked on developing parent workshops (Understanding Adolescents and the Impact of a Digital Footprint) along with supporting other initiatives for students such as the "Potty Mouth," a publication that displays in the restrooms and promotes healthy living and resources.

So in the Spring semester, I had my marketing class brainstorm a public relations campaign for bullying prevention. What amazed me was the ideas and themes that came out of this activity included ideas that fit with the social emotional goals we had on the SAP team.  My marketing students thought that there needed to be more opportunities to create connections between teachers and students and between their peers.  Marketing students also felt that videos or Youtube videos are a great communication tool to reach their millenium generation.  Finally, students felt that their needed to be more marketing on resources that Glenbrook North (GBN) already has but the students aren't aware enough.  I brought a huge brainstorming list back to the SAP and the faculty members all agreed that the SAP team needed to do more marketing.  However, with our limited time as teachers, we are only able to get so much done on our own.  We need to expand our resources for help with marketing and what a perfect fit with me, a marketing teacher, being on the SAP team.

Each semester I partner with a local business and invite them into my classroom as our "client." They share their marketing objectives and budget and then we bring them back in at the end of the semester to present recommended marketing strategies.  For the 2013-2014 year, I'm excited to announce that the GBN Marketing Class will partner with the SAP team to not only present strategies but to also execute the marketing initiatives within the school.  The marketing class will not only gain valuable experience but they will be helping their peers, the teachers and improving their school culture.

Look out for updates though out the school year on the marketing initiatives of the SAP team!  In the meantime, please refer to the Glenbrook North's Student Assistance Program page.