AT&T filed a suit against Verizon Wireless accusing them of false advertising and deceptive trade practices. AT&T said that Verizon Wireless was copying their “there’s an app for that” ads by using a slogan that reads “there’s a map for that”. Also, Verizon Wireless showed U.S. maps with areas that their 3G network covers. Then, they showed maps of areas that Verizon Wireless covers compared to AT&T. On the map, Verizon Wireless seemed to cover much more than AT&T does. AT&T complained that those maps are simply misleading because there is still coverage in areas where the 3G network is not offered.
In my opinion, AT&T is just trying to look for a reason to sue Verizon Wireless. It might be because AT&T isn't making enough money or they want to make more. But in my opinion, this issue is not something everyone should get angry over, and it's just not that big of a deal.
Also, I always see commercials in which companies directly attack other companies through advertisements. I remember a few years ago, the advertisements would always involve the companies' products, then another "standard" or "normal" product. For example, Charmin used to compare their product to the regular quilted brand, not attacking any other companies.
Most other commercials used to be like this as well. But now, companies attack each other directly. For example, in the newer Charmin commercials, they started to compare their product to the Ultra Rippled Brand, directly attacking this company as lower than and not as well-developed as the Charmin brand.
This is basically what I think about this issue. I think that what Verizon Wireless is doing is unfair, but everyone's doing it nowadays so they shouldn't get sued for doing something that everyone does. If every company sued other companies that "copied" or damaged the image of their companies, then every company would be sued at least once. So I don't think that this lawsuit is something that AT&T should attempt to accomplish. I don't believe that Verizon is "copying" from or mistating anything about AT&T, and AT&T should just calm down a little bit.
3 comments:
I agree that AT&T should not try to sew Verizon. Every compay who produces the same products use somewhat of the same ideas in making them. This doesn't mean they are necesarily copying the idea, theres just not many other ways to go about making a certain product. AT&T made something that was great and is sold everywhere. Because of this, they should try to create a lawsuit. You said everything right and i agree with it all. It was explained very thoughtfully and your ideas were greatly expressed. Showing another situtation like the charmin case is good evidence to back up your point.
Okay, well i had both verison and AT&T. To me, At&T is a little bit better with the signal and like sending messages and calls, but verison is the one with the most coverage. I have verison now and i have not had one single problem with it yet. But for AT&T to go along and say that "the were using false advertisement", they weren't... i am one of those people who can say that version is sticking to what they talk about on tv and that it is all true. And with the whole thing where verison company stole AT&T's slogan...yeah do you know how many other companies have almost the same slogan? And you dont see them running to court. I just think that AT&T is pissed off at the fact that verision has more coverage and it has alot more offers then jsut "raising the bar".
I think AT&T is just got mad because they have less 3G network than its rival company which is Verizon. Therefore I agree with Nathan that AT&T should declined the suitcase. Every Companies always try to get better quality and better price than other companies products. Which means it is not that big deal. However, Verizon should have conserded more about that advertisment because that ads might effect poplulation of people who are using AT&T. In addition, Charmin ads did really good supporting to understanding what exactly happened.
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