Marketing Committee

Marketing Committee

Our group represented the marketing section of the leadership impact project to increase school spirit. It was our job to raise awareness and hype for our campaign, as well as to create advertisements and simply inform the school of the project.

Goal: Promote school spirit through marketing specific events. We focused on two main areas:  

• Green and Gold Fridays
• Sporting events and performances

To promote these, we created flyers, posters, announcements, and social media posts to generate awareness, and also created athletics schedules to raise awareness for the teams.

Pre Planning Strategy:

Flyer/slogan for green and gold friday

Green & Gold Fridays

• Created posters for green and gold wear
• Announcements that remind people to dress up on the end of day Thursday
• Announce what spirit day is next
• Flyers promoting periodic Friday spirit wear
• Flyers promoting pryma wear
• Posters promoting pryma wear

Sporting events and Performances

• Congratulate teams and performances for major accomplishments
• Posters/window paint with sports schedules or upcoming performances
• Posters in SAC, blocks, bathrooms, entrances
• Schedules for events and school spirit days posted in sac and blocks
• Congratulate different teams on annoucements (sporting event group)
• Facebook posts promoting sporting events e.g. Varsity games, TLS Game, e.t.c

Day by Day:

11/18-  Brainstorm green and gold poster ideas posters for Green and Gold Fridays(potential slogans that can better attract students)

11/20- Make green and gold friday posters, begin sports posters. Accomplished: Organized chart by retrieving information on all upcoming winter sport events which will be placed on the posters in a future class

11/24- Continue sports posters, agreed that next class we will arrange for posters to be created with GBN sport schedules pasted on them most effective location. Work on January poster over break

12/1- Print sports schedules(December and January)/put them up around school, Work on green and gold posters, Create green & gold flyer

In conclusion, we completed the majority of our goals, although more work could’ve been done with announcements. The announcements were not cohesive, and although we drafted the message and talked with the announcers we weren’t able to get the sports messages broadcasted. Despite this, we raised sufficient awareness for this campaign with posters and flyers.

Spirit Day Committee

Spirit Day Committee

Being part of the spirit day committee, we all had many roles to fulfill for our leadership impact project. Our job as a group was to create and advertise new spirit days around the school. We wanted to incorporate the student voice in what they wanted to dress up as, so we placed posters around the school allowing the student body to vote on their favorite spirit day ideas. From there, we began to advertise and spread the word to increase school spirit at GBN.

Anticipated Outcomes/Goals

• Get students to come together as a community and dress up to cultivate school spirit.
• Increase spirited Students+Staff, more participation to assemblies
• School spirit will carry over throughout grades
• Monthly spirit days will become a tradition at GBN

Plan

• Once/twice a month, we will plan and advertise a new spirit day.
• Unique ideas (not like the homecoming dress up days or green and gold)
• Have students vote by tally on paper with pre-decided ideas to get popular vote
• Hang in SAC and blocks to target both upper and underclassmen.
• Compare the number of students dressed up each month
• measure the increase in dress-ups by pictures
• Use late arrival days for dress up dates
• Have “most spirited spartan” posters displayed in SAC
• What if no one votes? Crisis Plan:
• We vote and choose a winner & amp up our advertising until students get involved
• Contact SA board to get involved and spread the word about upcoming dress up days
• Twitter, facebook and other social media to get the word out
• Make posters to advertise, use the announcements to inform students/teachers

Day to day plan:

11/24: Day before spirit day 1; Create more posters to hang in the SAC so students can vote again for spirit day 2 & hang and work on most spirited spartan prizes

• Finalize Twitter page(GBN updates) to tweet most spirited spartans
• Made another announcement to promote tweeting pictures to @gbnupdates

11/25:

• Spirit day 1

12/1:

• See spirit day posters
• POSTER FOR MOST SPIRITED!!!  DISPLAY IN THE SAC 
• Facebook/twitter to spread the word
• Wrote letter to Staff
• Look into the game before break as possibility instead of the January game

12/9:

• No work time, t-shirts should be here, Spirit day 2

12/11:

• Consolidate photographs for video into one file
  
  

12/15:

• Begin ordering photos in video, work on blog

12/17:

• Finish video, add music

12/19:

• Work on Video reflection due
• Boys Basketball Game vs. Deerfield- home, wear Pryma shirts

As a group, we worked efficiently to complete the tasks we were assigned. Our posters and social media spread the word about the upcoming spirit days, along with the announcements in the morning. We learned that keeping the students informed was the biggest challenge, but also the most rewarding. Through lots of hard work and planning, we created new spirit days that the students dressed up for and enjoyed.

T-shirt Committee

T-shirt Group (Anastasiya, Madison, Ashley, Ryan, Megan)

Our goal was to promote spirit in the school by creating and selling a t-shirt to wear on Green and Gold fridays/ Events. Our group first had to do a little research on previous t-shirt sales to figure out what goals to anticipate from our plan.

Goals:

• Create a design in everyones interest
• Sell 500+ shirts
• Sell t-shirts at a face-up value
• Have majority of kids wearing it on green and gold fridays/basketball games.
• The message on the shirt can bring the community together

Plan:

• Design from Custom Ink: Agree on one design
• Get a price for the shirt ( $10)
• Figure out the cheapest business to buy the shirts from
• Order from The Cheapest Business (Pauly, Mrs Ingersoll’s friend)
• Ask the school to cover initial costs and promise a profit back
• Buy t-shirts and during the wait promote shirts
• Promote shirts by making posters, announcements, etc.
• Ticket booth space request form two weeks before
• Get the cash box from SAO
• All students from class sell for two weeks, every lunch period
• December 8-12, December 15-19
• take the cash box to Mrs. Ingersoll after the end of lunch 3
• store the t-shirts with Mrs. Ingersoll

Crisis Management:

• Make sure money, after each day, is kept safe
• Count the money each day to make sure we are not losing anything
• With extra t-shirts, save for the next semester to carry it on, unless a group of students want to continue selling them every 2 months for students who have not gotten the chance to buy the t-shirt
  
  

Day-to-Day Plan:

11/18:

• Decide on Final T-shirt.
• Figure out money options.
• Call Customink.

11/20:

• Get price on t-shirts/figure out colors,
• go to Dr. Tarjen with quote/decision (20min).  …
• Have multiple quotes. Called Pauley.
• Order shirts to get them on time ( Based on CustomInk we would get it on Dec.5-9) Get lunches times from ev. eryone in class. …

11/24:

• Go to Mrs. Maddox in SAO, and reserve ticket booth 12/8-19
• Reserve cash box. Next time
• Finalize quote and tshirt
• After school, meet with Tarjen and order tshirts!...

12/1:

• Create marketing things to promote shirts (posters). *
• Think about creating spirit/pep group?
• posting in Facebook groups X (majority don’t use facebook)
• Tweeting shirt idea out
• Reserve a cash box  (Mrs. Maddox)

12/3:

• Continue doing posters…
• Think about creating spirit/pep group?

12/5:

• Promote! Promote! ...
• Incorporate Basketball Game ...

12/7-10:

• Receive T-shirts. *
• Store them.
• Get the ticket booth ready with the cash box to start selling on Monday.
• Make sure the people who are selling on monday are prepared.

12/9-10:

• Talk about how the first day of selling went. 2nd day of selling. ...
• Count money and make a table for how much t-shirts are selling each day.
• Everyone takes 5+ shirts to sell them to their friends

12/11:

• continue selling t-shirts and counting our progress. (Take pics while selling)

12/15:

• continue selling t-shirts and counting our progress. (Take pics while selling) (promote 12/19 basketball game)
• make flyers

12/17:

• If t-shirts run out buy more. Continue selling.
• Decide if people want to keep selling t-shirts through the whole year and make sure they know how/where/what. (promote 1/9 basketball game)

12/19:

• last day selling.
• Make a final table/graph to see progress of selling the t-shirts for 2 weeks.
• Reserve table with SAO office to sell t-shirts at the basketball game.