Marketing Committee
Our group represented the marketing section of the leadership impact project to increase school spirit. It was our job to raise awareness and hype for our campaign, as well as to create advertisements and simply inform the school of the project.
Goal: Promote school spirit through marketing specific events. We focused on two main areas:
- Green and Gold Fridays
- Sporting events and performances
To promote these, we created flyers, posters, announcements, and social media posts to generate awareness, and also created athletics schedules to raise awareness for the teams.
Pre Planning Strategy:
 |
| Flyer/slogan for green and gold friday |
- Created posters for green and gold wear
- Announcements that remind people to dress up on the end of day Thursday
- Announce what spirit day is next
- Flyers promoting periodic Friday spirit wear
- Flyers promoting pryma wear
- Posters promoting pryma wear
Sporting events and Performances
- Congratulate teams and performances for major accomplishments
- Posters/window paint with sports schedules or upcoming performances
- Posters in SAC, blocks, bathrooms, entrances
- Schedules for events and school spirit days posted in sac and blocks
- Congratulate different teams on annoucements (sporting event group)
- Facebook posts promoting sporting events e.g. Varsity games, TLS Game, e.t.c
Day by Day:
11/18- Brainstorm green and gold poster ideas posters for Green and Gold Fridays(potential slogans that can better attract students)
11/20- Make green and gold friday posters, begin sports posters. Accomplished: Organized chart by retrieving information on all upcoming winter sport events which will be placed on the posters in a future class
11/24- Continue sports posters, agreed that next class we will arrange for posters to be created with GBN sport schedules pasted on them most effective location. Work on January poster over break
12/1- Print sports schedules(December and January)/put them up around school, Work on green and gold posters, Create green & gold flyer
In conclusion, we completed the majority of our goals, although more work could’ve been done with announcements. The announcements were not cohesive, and although we drafted the message and talked with the announcers we weren’t able to get the sports messages broadcasted. Despite this, we raised sufficient awareness for this campaign with posters and flyers.
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