Sunday, March 14, 2010

Lindsay is a milkaholic?

Lindsay Lohan is suing the financial company E-Trade, insisting that E-Trade’s latest commercial – which aired during the Super Bowl – contains a baby that was modeled after her. Lindsay is suing for $100 million for her pain and suffering (click here to read the article from the New York Post).

The E-Trade ad features babies playing the stock market. During the commercial, a boy baby apologizes to his girlfriend baby via video chat for not calling her the night before. "And that milkaholic Lindsay wasn't over?" the baby girl asks. "Lindsay?" the boy replies. Just then, another girl baby sticks her head out and says, "Milk-a-what?"

Lohan's lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah, Madonna, Lebron, and Kobe. "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message.” Ovadia said E-Trade has violated Lohan's right and used her "name and characterization" without paying her or getting her approval.

Chris Brown, a spokesman for Grey Group, which produced the spot says the company "just used a popular baby name that happened to be the name of someone on the account team."

I think that it is outrageous that Lindsay even had the thought to sue. Obviously her rehab hasn't fully corrected her decision making. There are a number of issues with this law suit: First, she is not the only famous Lindsay in the world (for example, Lindsay Vonn who recently was successful at the Winter Olympics, or Lindsey Hunter who plays on the Bulls). Therefore, it is somewhat ridiculous and egotistical for Lindsay and her lawyer to assume that the commercial was referring to her. Furthermore, had E-trade used the name "Susan" in the commercial, what is to say that they would not get sued by my next door neighbor, Susan, or any other famous Susan for that matter. Not one person's birth-name is copyrighted. Second, how is this "pain and suffering" worth $100 million in damages? There is no way to prove that this damages her reputation, or that people even assume that the character is her. Most likely this is an attempt for Lindsay to make money, given that her acting career turned her into either an alcoholic or a milkaholic.

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