Online Advertisement Law

http://www.lawyermarketing.com/CM/Products/Products29.asp

http://www.business.gov/guides/advertising/online/

We all probably have heard about advertisement law, but even if some of you haven't it still sounds pretty clear. All ads go through a big process, and must be based on a standard criteria. For example, the company os a business which provides the advertisement should be responsible for the content. The advertisement should not use discrimination and so on.There is also a federal company which controls all advertisements in the media.
But what about the Online Advertisement? How can government control it's content and verify the information in ads? There was also an old cartoon in the New Yorker, which showed two dogs in front of a computer, and had the caption "On the Internet, Nobody Knows You're a Dog." The inherent anonymity of the Internet has fostered a number of shady advertising and marketing practices, such as e-mail spam. That is why over the last couple of years, federal and state governments have passed additional advertising laws that protect consumer privacy. These ensure fair and truthful advertising practices online. So, if you plan to advertise online -whether you're buying ads on search engines or direct marketing through e-mail - you'll need to understand some basic rules.
Dot Com Disclosures : Information about Online Advertising
This fact describes information businesses should consider as they develop online ads to ensure that they comply with the law.
CAN-SPAM Act : Requirements for Businesses.
This acs establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask e-mailers to stop spamming them. Commercial e-mail messages must include notice that the message is an advertisement or solicitation, an opt-out notice, and a valid postal address of the sender. CAN-SPAM also prohibits falsification of transmission information and deceptive subject headings. The Act creates criminal prohibitions against those who knowingly transmit spam through others' computers without authorization. Also, the Federal Trade Commission may pursue individuals who knowingly hire others to send deceptive spam.
"Remove Me" Responses and Responsibilities
Claims that you make in any advertisement for your products or services, including those sent by email, must be truthful. This means that you must honor any promises you make to remove consumers from email mailing lists.

And the main idea, which seems very important to me, is that if you believe that you've been a victim of deceptive advertising, you might be tempted to take the company or individual that wronged you to court.